
Building and
operating
with AI.
I design and build the AI systems that run a business day to day. From the first sketch to the shipped screen.
Recent builds.


Meet Milo — A learning assistant, built feature by feature.
A learning assistant that grows one feature at a time. First, plants and species - photograph a bird, a bug, or a flower and Milo names it, then plants it in a living 3D patch. A feature for dyslexic learners is next, with more to follow.
AI with Jim — A design-and-visuals moodboard.
A design and visuals blog - part moodboard, part sketchbook. Colour, type, motion, and half-formed ideas, with no brief and no brakes. Where the visual thinking behind the studio gets to play.
People I've worked with.
A run of editorial, brand, and campaign work - freelance, over the years.
Editorial · Fashion
Brand · Campaign
Comms
Photography
Brand · CampaignJim Turnbull-Walter
My take on AI.
Most takes on AI are either hype or doom. Mine sits in the useful middle - what you can actually build with today, and what it changes for the people doing the work. The notes below are the working-out, written as I go.
“My work is cutting through the noise and building, from the ground up, the parts that actually help.”
Tell me what you're making