FlykiteStart a project
AI with Jim · SoonJOLI CollectiveMeet Milo
Est. 2024 · LondonCurrently booking

Building and
operating
with AI.

I design and build the AI systems that run a business day to day. From the first sketch to the shipped screen.

— 02Founder
00 — idea

a thought, a sketch, a maybe

01–05 — the shapes
  • 01Brand & marketing
  • 02Web design & development
  • 03Product design & MVPs
  • 04AI systems & automation
  • 05Advisory
shipped
live · 2026

I turn ideas into things that ship.

from the first sketch to the shipped screen
— 03Selected work · 2024—present

Recent builds.

JOLI Collective — An editorial travel concierge.
01 · AI System · Web · My venture · 2026

JOLI Collective

An editorial AI travel concierge. Three section-scoped copilots, a designed pipeline, and a brand that reads like a well-travelled friend rather than a recommendation engine.

Read the case
Meet Milo — A learning assistant, built feature by feature.
02 · Learning AI · 3D · Web2026

Meet Milo A learning assistant, built feature by feature.

A learning assistant that grows one feature at a time. First, plants and species - photograph a bird, a bug, or a flower and Milo names it, then plants it in a living 3D patch. A feature for dyslexic learners is next, with more to follow.

03 · Design · Visuals · BlogComing soon

AI with Jim A design-and-visuals moodboard.

A design and visuals blog - part moodboard, part sketchbook. Colour, type, motion, and half-formed ideas, with no brief and no brakes. Where the visual thinking behind the studio gets to play.

— 04Worked with

People I've worked with.

A run of editorial, brand, and campaign work - freelance, over the years.

Editorial · Fashion
Brand · Campaign
Comms
Photography
Brand · Campaign
— 05Field notesAll notes →
Jim Turnbull-Walter, founder of Flykite

Jim Turnbull-Walter

Founder · Designer · Engineer

My take on AI.

Most takes on AI are either hype or doom. Mine sits in the useful middle - what you can actually build with today, and what it changes for the people doing the work. The notes below are the working-out, written as I go.

014Personalised by design.Note · FieldMay 2026013JOLI as a live case study in agentic architecture.Note · PracticeMay 2026012The working memory you were never issued.Note · StudioMay 2026
— A note from Jim

“My work is cutting through the noise and building, from the ground up, the parts that actually help.”

Tell me what you're making